Quick Search Engine Marketing Tips for Everyone

Even with the many sites that are well-put together, there’s still a possibility that you’ll come across one that will really make you click the ‘back’ button soon after. Or you’ll find one that was ridiculously hard to come across. Obviously, you don’t want either one happening to your own company’s website, whether you hire an IT company in Dubai or keep such tasks in-house.

With the Internet firmly rooted as an integral part of online marketing, it’s becoming more and more important for companies to learn even the basics when it comes to search engine marketing Dubai and optimization. This is an important part of ensuring that a website can be easily found when using certain search terms, therefore guarding against the company losing money because of the site. So here are a few tips that anyone, at all stages of learning search engine optimization (SEO) can definitely remember and use.

Content matters. Well written, unique content means higher quality, which will make it easier for a search engine to index your page at a higher ranking. Using a focused keyword or phrase will make it even easier.

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Build quality links. Simply put, there should be a reason a website will link back to yours, and it should be logical. If there’s no reason at all, don’t waste your time building that bridge.

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Rock the title tag. Use a unique title tag for every page on your site, and be sure to use one of your primary keywords in it. If you really want your company name in the tag, you’ll want to move it to the end, particularly if you’re not that well-known yet.

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Freshen up. Updating your pages with new and useful content will make your site more relevant, so the search engine will view it more favorably.

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Don’t keyword-stuff. The quality of your content decreases if you try to stuff more keywords into the text, rendering it unnatural-sounding. Search engines don’t normally go for that. If you have an unusually high number of search terms in your text, the engine will count that against you, instead of for you.

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Keep Java spare. Java script, image maps and links cannot be crawled by the search engine spiders, so make sure the page has text links on them somewhere for the little ‘bots’ to find and crawl on.

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Link properly. The links to your website and among pages of the same site should use your chosen keywords. For instance, you want a tweet or a Facebook post that you’re using as part of your social media marketing company Dubai to link to your site. Instead of the ubiquitous ‘Click here’, use one of your keywords (“holiday deals” or “holiday tours” if you’re a travel company, for instance).

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Location helps. Building your local client base is important, since they’re right in your backyard (figuratively speaking). Include your location in your text – and even in a few of your well-chosen keywords – and people in your area will be able to find you easily.

Social Media Marketing Company Dubai Tips On Responding To Negative Social Media Comments

If you have time to spare, hanging out in social media sites is not a problem. Social media is good to use for business and you also need to have a presence there because the market is there. These sites are great for making connections and obtaining exposure to your target audience. Yet, sometimes, your social media profiles may receive negative comments from dissatisfied customers and clients. This is normal since businesses always have their share of the bad now and then, and not all people can be pleased no matter how good the effort is from your company.

Here are the sensible things to do provided by your social media marketing company in Dubai when receiving negative comments in social media:

Make a response to the comment. Understand that no matter how consumers feel that they are faulted by your company, sometimes, these people are just plain cranky and they are taking their bad mood on your company. Dissatisfaction is a subjective condition since the person may be at their peak of irritability and you were the one made to absorb the disappointments they feel. Do make a response so that your audience won’t get the impression that you don’t know how to respond to negative comments.

Provide the response at once. It is important that your social profile will be checked at regular intervals during the day to keep track of comments and reactions from the market. There may be issues that will need more time to fix. Even if it cannot be fixed right away, make sure that you reply to the negative comment the soonest time possible.

It is also possible to discuss the issue offline. Calling or emailing the customer or client is a better way to deal with the complaint. Just leave a comment on your social profile that you have reached out to the person bringing the complaint and you both have reached an agreement.

Never erase the bad comments. It is not a good thing to erase those comments since it can escalate to an ever greater complaint and the complainer spamming your page and others will eventually observe this. It is normal for a complainant to check their complaints for response and sympathizers as well. Deleting comments won’t solve the problem.

Keep your reactions pleasant. You don’t have to lose your cool even another person has given a bad review about your business. While you may react with fury and disbelief how other people can be unreasonble, it would not help to be angry or exchange irate words with your customer in your social media profile.

As a company that specializes on online marketing Dubai, it is a privilege to address customer concerns and study their reactions towards your products. This will suggest you need room for improvement and it is helpful in growing your business.

Although complaints are not an easy thing to manage, you can still do it when you follow the guidelines stated above.